I’m Taylor.
And here’s my long story short…
Social Media Management and Strategy
This past year, I was the account manager of Virginia Tech Admissions’ social media on the behalf of PRISM—a faculty-led, student-run digital marketing firm funded with over $100,000 in grants and representing global, local, and campus clients.
I led the planning and executing of several social media campaigns across multiple platforms, including TikTok and Instagram. Some of my favorite projects were our SPOOKtober series on campus and our Valentine’s Day Hokie Love campaign.
Client
Virginia Tech Admissions
Year
2023
Technical and Copywriting
While I love account management, writing has always been my passion. I love language and all of the genres and wonderful avenues we can explore with it — even the less exciting stuff. In fact, I used to write book reports for fun as kid. It’s weird, but true, and nothing has really changed.
I’ve worked for various agencies specializing in many kids of writing. At Area 23, I wrote creative copy for GEMTESA, a pharmaceutical brand. At PRISM, I wrote blogs and newsletters for several Virginia Tech-affiliated clients such as the Pamplin College of Business; at eSimplicity I wrote technical pieces for government IT contracts, and at Her Campus I was a lifestyle writer.
Experience
Area 23
PRISM
eSimplcity
Her Campus
Magazine Writing
Writing is fun after all, so that why’s I wrote for Her Campus, an online magazine targeted at the female college student demographic, for almost two years on the side to express more of my creative side and random thoughts!
Here are some of my favorite pieces…
In my free time, I love cooking, event planning, trying new things, and writing.
So, of course I made a blog about it!
You can expect everything from my favorite recipes and beauty secrets to my random thoughts of the day (lucky you).
Well, that’s a bit about me :)
For more on me, you can read my resume here.
Let’s Connect!
taylorw01@vt.edu
(571) 288-3233